ANNUAL EEO PUBLIC FILE REPORT
This report covers the period: June 1, 2013 to May 31, 2014
1.) Employment Unit: Mt. Pleasant, Michigan
2.) Stations in Employment Unit: WCZY (FM)-Mt. Pleasant, Michigan
WMMI (AM)-Shepherd, Michigan
3.) EEO Contact Information for Employment Unit:
Contact Person/Title:
Laurie Peters, Owner-Business Manager
Mailing Address: Telephone/Fax
Latitude Media LLC (989) 772-9664
4895 E. Wing Road (989) 773-5000 (fax)
Mt. Pleasant MI 48858
4.) Full-Time Positions Filled By job Title & Date Filled:
TWO FULL TIME POSITIONS FILLED DURING THIS REPORTING PERIOD
Job Title
Date Filled
Recruitment Source Referring Hiree
Number of Interviews
1.
Marketing Consultant
5-27-14
Digitalfirst Media
3
2.
Marketing Consultant
5-27-14
Internal Referral/Job Recommendation
1
Total Number of People Interviewed for All Job Positions: 4
5.) Recruitment Sources:
Recruitment Source (Name, Address, Telephone, Contact Person)
Total Number of Interviewees this Source Provided During This Period
Full-Time Positions for Which This Source Was Utilized
1.
Michigan Association of Broadcasters
www.michmab.com/cgi-bin/dn_query.pl/JobBank/list_jobs.html
Attn: Carol White
819 N. Washington
Lansing MI 48906
800-968-7622
0
Position 1 & 2
2.
MY104.3 Web Site/Careers
4895 E. Wing Road
Mt. Pleasant MI 48858
989-772-9664
Contact: Matt Collins
0
Position 1 & 2
3.
MY104.3 On Air Recruitment Ad
4895 E. Wing Road
Mt. Pleasant MI 48858
989-772-9664
Contact: Bob Peters
0
Position 1 & 2
4.
Internal Referral/Job Recommendation
1
Position 1 & 2
5.
Digitalfirst Media
711 W. Pickard
Mt. Pleasant MI 48858
989-779-6000
Contact: Sherrie Reis
Includes ads in the following: (Morning Sun, morningstarpublishing.com2, morningstarpublishing.com3, Monster Refresh, App Vault Basic, Monster)
3
Position 1 & 2
6.) Supplemental Recruitment Initiatives:
10-14-13 Promotions Director, Tina Sawyer, provided a narrative read for a CMU BCA student as a part of his final project in BCA 511.
10-25-13 General Sales Manager, Bob Peters, attended the MAB Foundation’s Broadcasting Career Builder Conference (BCBC). The purpose of the BCBC is to provide mentoring to student attendees interested in the broadcast industry.
12-20-13 Station Owners, Bob and Laurie Peters met to perform a self-assessment of the employment units EEO procedures. It was determined that on-air announcements would be written and aired to invite community organizations to contact the employment unit if they would like to be notified of job openings. These announcements began airing in May 2014 and will be on-going throughout the next reporting period.
2-17-14 Station Owner, Bob Peters, planned a visit and tour for Cub Scout Troop 3623. The purpose of the visit was to help achieve badges. Items discussed included: call letters, radio towers, EAS. A tour of the on-air studio took place. Discussed what skills are needed to be a disc jockey and other jobs/careers in broadcasting were discussed including advertising sales, traffic (and what it means), and broadcast engineering.
3-12-14 Marketing Consultants, Andy Wheeler and Kara Bowman, and Operations Manager, Matt Collins, attended the Great Lakes Broadcasting Conference & Expo hosted by the Michigan Association of Broadcasters. Workshops provided the opportunity to strengthen sales skills, social media presence, and programming. Understanding of these skills is necessary to advance and succeed in management in the broadcast industry
3-20-14 Production Director, Ethan Asher, participated in an interview with a CMU BCA student. The interview detailed opportunites in the broadcast industry, as well as educational requirements and other ways to learn and to advance in the industry.
3-22-14 Station Owner, Bob Peters, and Operations Manager, Matt Collins, attended the BCA Career Fair on the campus of Central Michigan University. Career development opportunities were discussed with students and internship opportunities with MY1043 were detailed.
Winter 2013 and Spring 2014 Semesters General Sales Manager, Bob Peters, met with several CMU BCA 511 students to discuss trends in marketing and broadcast sales. This joint academic/professional effort assists students interested in a career in Broadcasting Sales. The students receive guidance and assistance in conducting research necessary for a detailed proposal presentation for prospective clients.
Weekly All Marketing Consultants participate in weekly sales training utilizing the P1 Selling System. This training is held consistently throughout the year. This training strengthens the skills necessary for advancement in broadcast sales management.
Beginning 1-1-14, an internship program was established for students attending high school, trade school, community college, or university. Each student is given the opportunity, over the course of an academic semester, to gain skills in on-air broadcasting, copywriting, social media and web writing, promotions, and on-air show preparation. Students must be enrolled in a program related to the broadcast industry, and their internship must be endorsed, supported, and monitored by the sponsoring school. As part of the internship program established, many academic programs offer students’ academic credits for their internship experience. During the period covered by this report, Latitude Media LLC has had six student interns involved in the program.
